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Preparing your Brand for POOL

A customized and complimentary seminar explaining what you need to know to bring your designs to market.

Learn the fundamentals of
Product promotion | Engaging buyers | Buyer prospecting | Lead generation |

“I learned the proper structure of overall sales techniques and how to maximize my sales efforts in a limited amount of time with prospects at the show.”

“I gathered good examples of opening questions to use as exhibitors come into my booth so that I can qualify them quickly.”

Lead by:
Melanie Wood, Director of Corporate Sales Training at
Advanstar Communications, Inc. who in addition to her 15
years of experience in expositions and sales management
is also a published author in Tradeshow Week, Selling Power
and EXPO Magazines.

Special guest speaker Mike Clegern, Co-Founder and Marketing Director of Well Threaded a premiere human resources website, will discuss strategic brand positioning - gaining a foothold for your brand in a saturated market. In addition to Well Threaded, Mike consults and freelances for such companies as Abercrombie & Fitch, Chip&Pepper, Tankfarm, Grass, Planet Blue, Kunna Jeans and the Yamato Corporation.

Wed. January 16th or Thurs. January 17th, 2008
11am-2pm with open forum to follow
Pooltradeshow Office | 2900 Rowena Ave | Silver Lake | CA 90039

To register email us:
* date preference
* name
* title
* company
to swimlessons@pooltradeshow.com.

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Advanstar Communications provides certain customer contact data (such as customers' names, addresses, phone numbers and e-mail addresses) to third parties who wish to promote relevant products, services and other opportunities which may be of interest to you. If you do not want Advanstar Communications to make your contact information available to third parties for marketing purposes, simply call (toll free) 866-529-2922 at any time, or fax us at 218-740-6417. Outside the U.S., please phone 218-740-6395. Contact us by mail at Advanstar Communications Inc., 131 West First St., Duluth, MN 55802-2065, USA.