Clinical Educator Teams Webcast ‚ Register Free

Their time has come and Pharma’s taking notice.

REPLAY FREE WEBCAST
Original Broadcast: July 24, 2007

Education—of prescribers, practice staff, and patients—is the key to compliant pharmaceutical drug usage and successful health outcomes. And today, the most innovative and useful tool for educating pharma stakeholders is the clinical educator team.

*Specifically, clinical educators…*
•	Educate clinicians about disease states that are under-diagnosed, misdiagnosed, or under-treated
•	Explain important treatment guidelines that are not being widely incorporated into clinical practice
•	Demonstrate the proper procedures for administering new or complex drugs, such as those requiring infusion or inhalation
•	Sit with patients—one-on-one or in groups—and help them understand how to take their medicines (for example, how to use a new infusion device or how to self-inject) and why they need to do it exactly as prescribed. The emphasis is on ensuring that patients understand what is being said and why it is important, and on motivating them in ways that will increase compliance. *…in full compliance with all regulations and industry guidelines.*

An Effective Educational Approach

This educational approach is particularly effective for market expansion, accelerating treatment adoption, and increasing patient compliance for brands in a number of clearly defined circumstances.

Is it right for your brand? Find out at this special Webcast on clinical educators. With a panel drawn from pharma, medicine, and even the patient population, you will:

•	Learn the basics of how to work with clinical educators and how to coordinate it with your existing marketing effort
•	Discover how one innovative biotech company has created a program around clinical educator teams that has earned high levels of physician support and greatly increased patient participation
•	Hear testimonies alike from a physician and patient on the acceptance, and benefits, this program has made on their lives

A Unique Perspective from a Panel Representing Pharma, Medical, and Patient Viewpoints


		Patrick Clinton Editor in Chief Pharmaceutical Executive

		Scott Sherman Director of Patient Services, EMD Serono, Inc.

		Stewart H. Rosen, MD Vice President, Medical Affairs and Health Management Services Innovex

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