Advanstar Appoints Patricia Joseph as CMO
New York, NY – September 22, 2006 - Advanstar Communications Inc. has appointed Patricia Joseph as the company’s first Chief Marketing Officer in a strategic move to integrate marketing initiatives and drive corporate focus toward its information-hungry customer base.
Patricia’s role will focus on aligning Advanstar’s marketing objectives with projected investment outcomes, accelerating the company’s online growth, directing new product and service offerings, and enhancing competitive advantage in business-to-business media and information. She will report to Advanstar’s Chief Executive Officer, Joe Loggia.
“Connecting our customers with theirs continues to be Advanstar’s top priority, and Patricia’s solid management experience and marketing insights will ensure not only customer satisfaction, but also the strengthening of our management team,” said Mr. Loggia.
Patricia’s background includes extensive experience in online and print media, as well as information services. Her track record demonstrates a systematic, financially disciplined approach to growth in both large corporations and entrepreneurial ventures. Patricia has held President/CEO positions at media and information firms, Hanley Wood, LLC, and Musicnotes, Inc., as well as General Manager and Senior Marketing and Strategy positions at ACNielsen, The Dun & Bradstreet Corporation, Reed Business Information and The Washington Post Company.
“Advanstar is a market leader in the business-to-business media industry, providing must-have information to leading fashion, powersports and healthcare professionals,” said Ms. Joseph.
“By consolidating the company’s marketing efforts and providing a more centered strategic focus, I look forward to further developing Advanstar’s brand in the market.”
About Advanstar
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 87 events, 58 publications and directories, 125 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.
For further information, please contact:
Susannah George
Corporate Marketing and Communications Manager
818-227-4465
sgeorge@advanstar.com
