Reaching the Powersports Market
With more than 35 years of experience in the powersports industry, the
Powersports Group has unmatched expertise in this highly competitive arena.
Quite simply, no one gives you a better set of communication tools to integrate your marketing initiatives with manufacturers, distributors, retailers and consumers alike.
| Aftermarket Business - Serving the Exclusive Informational Needs of the Retail Automotive Aftermarket |
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| frequency: | 12x per year |
| circulation: | 41,376 |
| readers: | Qualified recipients are executives and other management, plus merchandisers and buyers at retail headquarters regional offices and/or outlets. Also reaches store and department managers and other personnel for the retail automotive aftermarket. |
| focus: | Legislative, news and analysis, current retailing and merchandising trends, business management techniques and selling tips. |
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| Dealernews Top 100 Yearbook |
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| reach: | Reaches qualified owners, partners, presidents, vice presidents, parts managers, accessories managers, service managers and other titled and non-titled individuals in the powersports industry. |
| focus: | Recognizes the best powersports dealerships in North American as selected by an independent panel of judges. Provides information on innovative displays, creative merchandising techniques, unique store design ideas, and innovative customer service and promotional ideas. |
| circulation: | 17,535 |
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| Automotive Body Repair News |
| circulation: | 60,065 |
| readers: | Qualified recipients are owners, partners, presidents, other company officials, directors, administrators, general managers, shop managers, superintendents, operations managers, fleet managers, shop supervisors, shop foremen, and other titled and non-titled personnel. |
| focus: | Automotive Body Repair News serves independent/franchise vehicle body repair shops, new and/or used vehicle dealers with body repair shops, and wholesalers/warehouse distributors specializing in paint, body repair and equipment lines. |
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| Dealernews Buyer's Guide - Industry Sourcebook |
| reach: | Reaches qualified owners, partners, presidents, vice presidents, parts managers, accessories managers, service managers and other titled and non-titled individuals in the powersports industry. |
| focus: | The most complete reference guide in the industry. Comprehensive listings and breakouts of manufacturers, distributors, builders and service companies, including a Brand Locator, Product Locator and OEM Guide. Sourcebook also includes year-end market research data. |
| circulation: | 17,535 |
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| Sturgis Guide |
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| reach: | Reaches motorcycle enthusiasts at the Black Hills Rally & Races in and around Sturgis, South Dakota. |
| focus: | Designed as a high-quality commemorative publication, the Sturgis Guide contains a complete schedule of events, attractions and activities in the Black Hills area, historical perspective of pas events, tips on riding in the region, new products and more. Distributed throughout Sturgis and major venues in the region, as well as through dealerships across the country (by dealer request). |
| circulation: | 50,000 |
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| Motor Age |
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| circulation: | 142,100 |
| readers: | Qualified recipients are businesses, shop owners, and mechanics/technicians who are engaged in the service and repair of import and domestic vehicles. |
| focus: | Motor Age is an automotive business magazine serving the automotive service industry. Import and domestic service and repair businesses are served and consist of general repair shops, specialty repair shops, gasoline service stations and new car and truck dealers. |
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| Dealernews - The Voice Of The Powersports Dealers |
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| frequency: | 12x per year |
| circulation: | 17,535 |
| readers: | Reaches qualified owners, partners, presidents, vice presidents, parts managers, accessories managers, service managers and other titled and non-titled individuals in the powersports industry. |
| focus: | Founded in 1965, Dealernews is the powersports industry’s oldest and largest business-to-business publication. Content is 100% focused on helping dealers run their businesses. Readers enjoy the latest news, product updates, trend analysis and best retail practices, plus exclusive and comprehensive market research. |
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| DIRTSports - The Voice of Off-Road Motorsports |
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| frequency: | 2005 - 9x |
| readers: | The exclusive industry magazine serving the off-road motorsports community of racers, sanctioning bodies, sponsors, vendors and enthusiasts. |
| focus: | DIRTsports is dedicated to communicating the passion of off-road enthusiasts with the most informative and exciting look at on-dirt competition. Behind the scenes reviews, racer interviews, and lifestyle coverage are the key to our unique coverage and the driving force behind DIRTsports. DIRTsports offers your business the same passion that drives the DIRTsports reader and access to the dollars they spend feeding their passion. |
- 90,000 Distribution
- Nationwide newsstand and race distribution
- Highly involved and unique audience missed by other publications
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| Off-Road Business - The Authoritative Business Source |
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| frequency: | 2004 - 2 issues (September, November) |
| readers: | Off-Road Business The industry publication serving the nation of truck and off-road
retailers, distributors, wholesalers and manufacturers. |
| focus: | Off-Road Business is dedicated to delivering fresh industry information and assistance in helping your company to achieve greater market growth and profits. A new magazine created specifically for this dynamic business, Off-Road Retailer features informative editorial on new
products, leading industry trends, current business conditions and innovative merchandising and sales techniques. It's the ultimate reference and educational tool for profitable off-road retailers and their employees.. |
- - 14,000 Dealers...50 States...ONE INDUSTRY
- Readers sell $1 million or more in off-road gear per unit -- over 25% ot total unit sales -- delivering you the heavy buyers of your off-road equipment & services.
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| Off-Road.com - The Off-Road Lifestyle Awaits You |
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| focus: | Off-road.com is the only broad-based enthusiast website dedicated to the off-road consumer community, and the only website with more than 100,000 pages of searchable content available online and indexed by leading search engines across the globe. We offer our readers the ONLY place to find complete coverage of ATVs, rock crawling, dirt bikes, sand sports and every other major off-road enthusiast category; in-depth technical and product information on Ford, Dodge, Jeep and all the leading off-road vehicle brands; comprehensive race and event coverage; entertaining columnists, including veteran industry icon and off-road editor Rick Sieman; information on community, clubs, classifieds and much more. |
- 700,000 unique visitors per month
- 5 million page views per month
- 155,000 readers in 18-34 male demographic
- #1 search engine position for general sites
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| Product Handbooks, Showcases & Guides |
| circulation: | 17,535 |
| readers: | Reaches qualified owners, partners, presidents, vice presidents, parts managers, accessories managers, service managers and other titled and non-titled individuals in the powersports industry. |
| focus: | Product-specific supplements that provide retailers with topical information in a dynamic easy-to-read, quick-reference format. 2005 issues include:
- Helmet & Apparel Handbook – January
- Big Twin East Official Show Directory – February
- Indy 2005 New Product Wrap-Up – March
- Winter Showcase and Literature Guide – July
- Holiday Gift Guide – September
- Off-Road Handbook – October
- Big Twin West Official Show Directory – November
- Dealer Expo Show Preview – December
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| American Big Twin Dealer |
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| readers: | Reaches 6,000 American Big Twin dealers, service shops, parts & accessories shops, and used motorcycle operations. |
| focus: | Published as a monthly standard-sized section within Dealernews and quarterly as a standalone tabloid magazine. |
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| Dealernews International Powersports Dealer Expo |
| reach: | Participants are 19,000+ dealers, retailers, builders, aftermarket distributors, manufacturers, publications and service companies for the powersports industry. |
| focus: | Launched in 1967, Dealer Expo is the largest, most comprehensive trade-only event in the world for the aftermarket powersports industry. Geared specifically to qualified companies and employees, Dealer Expo provides a vital business link for the industry’s aftermarket and its retailers. Also offered are features designed to keep dealers and retailers updated with the latest sales, service and merchandising techniques. |
net sq. ft:
 | 327,000 |
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| Big Twin East - Presented by American Big Twin Dealer |
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| reach: | Participants are 8,000+ dealers, retailers, aftermarket distributors, manufacturers, publications and service companies for the American Big Twin lifestyle segment of the powersports industry. |
| focus: | A show within a show at Dealer Expo, Big Twin East exhibitors are 200+ manufacturers, distributors, publications and service companies doing 50% or more of their business in the American Big Twin lifestyle segment. |
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| Big Twin West |
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| reach: | Participants are dealers, retailers, builders, aftermarket distributors, manufacturers, publications and service companies who do business exclusively or predominately in the American-made lifestyle segment. |
| focus: | Launched in 2004, Big Twin West is a trade-only lifestyle event for American-made motorcycle segment. This year’s event will include the Annual World Championship of Custom Bike Building, hosted by American Motorcycle Dealer and Custom Chrome. |
net sq. ft:
| 25,000 |
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| Cycle World International Motorcycle Shows Presented by Toyota Trucks |
| reach: | Participants are 600,000+ enthusiasts and the general public, vehicle manufacturers, aftermarket manufacturers, dealers and retailers committed to the powersports industry and its products. |
| focus: | Entering its 25th Anniversary Series, the International Motorcycle Shows are a special blend of sales and showmanship, marketing and networking. Participants can connect with consumers, build brand, debut new products and sell. It is the only consumer motorcycle series endorsed by the American Motorcycle Association and backed by corporate involvement of all major OEMs. |
net sq. ft:
| 1,000,000+ combined |
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| Dirt Expo |
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| focus: | The Dirt Expo is the premier trade event exclusively for the off-road powersports industry. Much more than a trade show, Dirt Expo was specially created to promote dirt products and boost dirt brands. Off-road interested dealers, qualified buyers, and valuable but notoriously hard-to-reach retailers from the west, all in one place at one time, concurrent with the 2004 Maxxis U.S. Open of Supercross. |
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| DIRTsports Expo Live! |
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| focus: | DIRTsports Expo Live! is a six city national tour offering the following dates and locations, Phoenix, AZ Oct. 22 - 23, 2005, Houston, TX Nov. 11- 12, 2005, Indianapolis, IN Apr. 8 - 9, Salt Lake City, UT Apr. 21-23, 2005, Sacramento, CA May 20 - 21, 2005, and Syracuse, NY June 2005. The series will draw 120,000 off-road enthusiasts and offer the following features - off-road motor sports, rock crawling, motorcycle/ATV, sand sports, 4 wheeling, trail activities, toy haulers, GPS Systems, safety equipment demonstrations, factory test drives, off-road stadium races, action build centers, virtual race simulators, radio controlled race tracks, DIY demonstrations, product giveaways, music, celebrity guests, custom vehicle displays, vintage displays and more. |
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| Off-Road Impact Tradeshow & Conference - January 19-21, 2006
Las Vegas Convention Center
Las Vegas, NV |
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| reach: | The only trade show and conference serving the $4.5 billion off-road market. |
| focus: | Off-Road Impact is the first event of its kind, dedicated to the business of off-road. Designed exclusively for the off-road market, ORI delivers a 100% off-road exhibit hall, educational conference program, networking events, industry awards, product showcases and more. Dealers, distributors, manufactures, fabricators and media come together for Off-Road Impact. |
- Launched 2005, the inaugural event brought together buyers, manufacturers, original equipment manufacturers, builders, installers, fabricators, leading innovators and industry leaders from all segments of the off-road community. Quality attendance and an 80% exhibitor resign percentage ensures that Off-Road Impact is on pace to become fixture in the off-road business-to-business industry.
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